Amazon Aware Is the Mega Retailer's Newest Sustainable Brand (with Fashion, Home & Beauty Items Starting at Just $6)

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No matter who you are, where you live or what you like, we're willing to bet you've shopped on Amazon. Whether you depend on the retailer for delivering your favorite hair care products at lightning speed or wait all year to go all out during its Cyber Monday sale, Amazon has a special place in all of our hearts. Imagine our delight, then, when we found out the site just launched a new eco-friendly, in-house brand.

Amazon Aware is the retailer's newest initiative that's dedicated to bridging the gap between affordable and effortless sustainable shopping. Encompassing eco-friendly fashion, beauty and home items starting at only $6, this new brand is actually worth checking out, whether you're interested in a jersey ruched dress or 100 percent recycled polyester sherpa jacket or this clean beauty line featuring facial and body washes, creams and lotions (which customers are already raving about). About the body cream, one satisfied customer writes, "I love everything about it...It is very luxurious, and it is super thick and silky. My dry hands quickly absorb it and make them feel nourished and soft."

We're already loading up our cart, and you will probably end up doing the same. Shop the entire collection now, or keep reading for five of our favorite picks.

amazon aware launch dress

1. Amazon Aware Women's Jersey Ruched Dress

amazon aware launch jacket

2. Amazon Aware Women's 100% Recycled Polyester Sherpa Jacket

amazon aware launch long sleeve

3. Amazon Aware Women's Puff Sleeve Sweatshirt

amazon aware launch cream

4. Amazon Aware Nourishing Body Cream

amazon aware launch sheet set

5. Amazon Aware 100% Organic Cotton 300 Thread Count Sheet Set

Destinee Scott

Associate Sales and Deals Editor

Destinee Scott is PureWow’s Associate Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...