Getting your kids to wear a face mask is the first challenge. The second is ensuring it doesn’t immediately get lost. It’s a struggle that’s all too relatable for most parents, which is what makes Cubcoats’s new launch so appealing.
The company known for creating jackets and t-shirts that can be rolled up and transformed into stuffed animals is now selling kids face masks that undergo a metamorphosis of their own. Each one can be folded up into a palm-sized plushie with an elastic band along the back, so you can wear it as a wristband or as a hair tie when it’s not on your face. That little step makes it so much easier for kids on the go to keep track of, so it’s less likely to be left on the seat of a car or accidentally tossed out with the rest of lunch in the school cafeteria (a struggle any parent of a kid with a retainer knows quite well).