Retinol...for Your Body? We Rediscovered Gold Bond Lotions Just in Time for Summer

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Gold Bond

PureWow’s beauty director, Jenny Jin, recently posed a question in her weekly column Youngish: “Do you moisturize your entire body after you shower?” Well…do you? Because based on the response, body lotion is a surprisingly polarizing product—one that’s often overlooked, begrudgingly applied, or downright skipped (especially in the heat of the summer months).

Sadly, we used to agree. That is, until our recent rediscovery of Gold Bond Lotions.

Yes, turns out the tried-and-true brand you probably haven’t thought about since you got athlete’s foot that one time in gym class, has a line of body lotions that’s changed our mind about the category as a whole.

First, it’s not one-size-fits-all in the name of moisturizing. Instead, each lotion addresses a specific issue—one you’ve likely been complaining about since the start of summer. Think: dullness, bumpy skin, stubborn dry patches on your knees and overall lack of firmness. You know, the things you notice when you’re finally forced to wear shorts again. Second, the texture. It feels luxe without being heavy, i.e. something you won’t complain about applying mid-July when you want nothing on your body, let alone goopy cream. And lastly, it’s not only effective (as in, you’ll see results fast), it’s affordable (take that “Quiet Luxury”). The brand is so confident about this that right now they have a Money Back Guarantee. Meaning, try it, love it or it’s free.

So, without further ado, here are the four Gold Bond lotions we’re recommending to everyone this summer so that you, too, can exude confidence.

gold bond body bright body and face lotion
Gold Bond (Use As Directed)

Best for Brightening Skin

Gold Bond Body Bright Daily Body & Face Lotion

Gold Bond

This highly effective Vitamin C formula helps visibly brighten and smooth skin, while alpha-hydroxy acids and antioxidants reduce imperfections caused by environmental stressors. After six weeks of daily use, 84 percent of users noticed visibly brighter skin. The best part is this lotion can be used on your body and face, thanks to the lightweight, non-comedogenic formula. Just a quick word to the wise: It may make your skin more sensitive to the sun, so be sure to use sunscreen.

gold bond retinol overnight body and face lotion
Gold Bond (Use As Directed)

Best for Smoother Skin

Gold Bond Age Renew Retinol Overnight Body & Face Lotion

Gold Bond

Clinically shown to reveal smoother, younger-looking skin overnight. This powerful Retinol and Peptide Complex exfoliates to support your skin’s natural renewal process. At clinical testing, 93 percent of users noticed visibly smoother skin after just three days. The formula is non-irritating and gentle for daily use on your body and face. Much like the Vitamin C lotion, make sure to apply sunscreen while using.

gold bond crepe corrector body lotion
Gold Bond (Use As Directed)

Best for Plumping Skin

Gold Bond Age Renew Crepe Corrector Body Lotion

Gold Bond

Aging skin can lose its ability to retain moisture, which may lead to finely wrinkled, thin and dry skin—like crepe paper. Luckily, this formula visibly firms and plumps with a unique smoothing concentrate made with nourishing omega-fatty acids, powerful botanicals and protective antioxidants. It’s clinically shown to improve crepey skin in just two weeks.

gold bond radiance renewal body lotion
Gold Bond (Use As Directed)

Best for Hydrated, Glowing Skin

Gold Bond Radiance Renewal Cream & Lotion

Gold Bond

Get glowing summer skin and nourishing, long-lasting hydration with this unique triple blend of African shea butter, cocoa butter and coconut oil. It gently exfoliates to help remove dead, dry skin cells that can cause skin to look flaky. Plus, it’s formula tested for fast absorption and 24-hour non-greasy moisturization.

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