PureWow’s beauty director, Jenny Jin, recently posed a question in her weekly column Youngish: “Do you moisturize your entire body after you shower?” Well…do you? Because based on the response, body lotion is a surprisingly polarizing product—one that’s often overlooked, begrudgingly applied, or downright skipped (especially in the heat of the summer months).
Sadly, we used to agree. That is, until our recent rediscovery of Gold Bond Lotions.
Yes, turns out the tried-and-true brand you probably haven’t thought about since you got athlete’s foot that one time in gym class, has a line of body lotions that’s changed our mind about the category as a whole.
First, it’s not one-size-fits-all in the name of moisturizing. Instead, each lotion addresses a specific issue—one you’ve likely been complaining about since the start of summer. Think: dullness, bumpy skin, stubborn dry patches on your knees and overall lack of firmness. You know, the things you notice when you’re finally forced to wear shorts again. Second, the texture. It feels luxe without being heavy, i.e. something you won’t complain about applying mid-July when you want nothing on your body, let alone goopy cream. And lastly, it’s not only effective (as in, you’ll see results fast), it’s affordable (take that “Quiet Luxury”). The brand is so confident about this that right now they have a Money Back Guarantee. Meaning, try it, love it or it’s free.