The 5 Summer Color Commandments for Blondes

Maintaining blonde color, especially in the summer, requires a bit of effort. All the elements we commonly come into contact with from June to August (salt water, chlorine, harsh UV rays) can take a pretty big toll. That’s why we’re laying out five color commandments anyone with fair hair should follow.

blonde woman with hat
Westend61/Getty Images

Avoid Direct Sunlight

Protect your hair just as you would your skin. UV rays are known to dry out hair and fade color. This can cause your blonde to turn brassy much quicker. If you know you’re going to be in the sun for an extended period of time, make sure you wear a hat or, if hats aren’t your style, apply a UV-protectant spray instead. Either way, do not leave your locks exposed all day.

blonde woman in bathroom
Astronaut Images/Getty Images

Be Smart About How Often You Shampoo

Washing your hair too often, especially when it’s lighter, will strip it of its natural oils and also fade your color faster (are you sensing a theme here?). Combat this by shampooing less and conditioning more with the right products. More specifically, incorporate a deep-conditioning treatment into your routine once or twice a week to really replenish your locks. We like the John Frieda® Sheer Blonde® Go Blonder® Lemon Miracle Masque to help strengthen hair and protect from future damage.

shower hose

…and Swap Out Your Showerhead

Consider installing a filtered showerhead in your bathroom to reduce the hard-water output. Unfiltered water contains minerals that will oxidize your color and bring out the brassiness. (Bonus: Filtered water will help keep your skin from drying out.) It also helps to finish your shower with a cool rinse. We know—brrrr!—but cold water seals the hair cuticle, locking in moisture and preventing color from fading.

blonde woman in pool
Mikhail Novozilov/Getty Images

Watch Out For Chlorine

Don’t let a fun pool day turn your blonde hair green and brittle. Avoid this by saturating your hair with filtered water before jumping into the pool. This will allow it to soak up more of the fresh water and less of the chemically treated chlorine. Afterward, it’s best to shampoo and condition your hair immediately to replenish your strands. (This also applies to beach days, because too much exposure to salt water can dry out your hair.)

blonde woman hair salon
jovan_epn/Getty Images

Try A Glaze

To lock in color and prevent fading or discoloration, make an appointment with your colorist for a sheer glaze. This type of treatment doesn’t contain ammonia or peroxide, so it won’t affect your color at all. Hello, shine.


Director, Special Projects & Branded Content

Rachel joined PureWow in 2016 and is the Director of Special Projects where she helps oversee the editorial production of sponsored content campaigns and organizes large-scale...