The Reason Why At-Home Hair Color Is for You (Yes, You)
Let’s take a quick poll: How many of you color your hair? OK, good showing. Now, how many go to a salon every few months (or weeks) rather than doing it at home? Oof. We totally get it. At-home color kits can be intimidating, and because of certain hair care concerns, a lot of women think their best bet is to go to a salon. However, thanks to the new formula in Clairol Nice’n Easy, coloring your hair in the comfort of your home has never been easier. Here’s why it’s great for almost everyone, no matter what your hair type.
For the First Timer
When you color your hair yourself for the very first time, it’s hard to know what to expect: How long will it take? Will it damage my hair? The list goes on. Well, FYI: It takes 25 minutes, and this new formula has damage-blocking technology.* Plus, the non-drip crème is really helpful and easy to use (meaning you won’t make a mess in your bathroom). Oh, and did we mention 96 percent of women would recommend this product?**
For Natural Hair
The most important thing to consider when coloring natural hair at home is the shade you’re aiming for. We suggest going two shades lighter (at most) or one shade darker to stay in your ideal range and get natural-looking tones and highlights. A word of advice: Buy more boxes of color than you think you’ll need, because you might underestimate the thickness of your hair. The cream-like formula is great for full coverage and will help to better penetrate your curls.
For Dry, Damaged Hair
If your strands are brittle and lack moisture, we understand why you might be hesitant to change the color. Fortunately for you, this new formula has conditioners at every step of the process to prevent your hair from drying out. Bonus: Each box includes a bottle of CC+ Color Conditioner, which will leave your hair feeling smooth and looking shiny. And the bottle contains enough conditioner to get you through multiple uses.
Every time we look in the mirror and see a pesky gray hair, we can’t help but roll our eyes. And root touch-ups can feel so cumbersome when you have to schelp back to the salon every few weeks. Instead, turn on your favorite music, invite a friend over and fix the problem yourself. This boxed color will give you 100 percent gray coverage, in addition to natural-looking tones and highlights, so you’ll be left looking like nothing but your good ol’ self.
For the Boxed-Color Veteran
You’re no stranger to DIY hair color, and you might already have a favorite brand, but we’re willing to bet this will become your new go-to. First and foremost, you know that chemical smell? This one has a fresh floral scent (lilies, to be exact). And don’t worry, you won’t have to rush through the process, because the formula isn’t drippy and thin like others. After one use, you’ll be glad you made the switch.
For Sensitive Skin
Since risking an allergic reaction is not worth the gamble, you’ll be relieved to know that Clairol Nice’n Easy has the ME+ molecule—developed by scientists to greatly reduce the risk of having an allergic reaction.+ Of course, you should always do a test on the nape of your neck 48 hours before application, but this new formula should help minimize any irritation.
*Reduces damage compared to our permanent hair color without EDDS.
**Based on a sample of 20,000+ women.
+Severe reactions may still occur. Visit www.Clairol.com for more info.