This Skincare Collection Had a 1,400-Person Waiting List—It’s Finally In Stock (and Selling Out Fast)

You know that classic Olay red jar that’s found prime real estate on your vanity? Well, good news—it just got even better. Since you’re probably wondering how that’s even possible, let us tell you: Olay finally launched their brand-new MAX collection (with a 1,400-person waiting list, btw), featuring seven products that boast even more hydrating ingredients for even better hydration compared to their previous versions. Are you sensing a theme here? These products are for the true maximalist, dear reader.

What’s more, Olay is currently offering 25 percent off plus free shipping on all of these goodies. Curious where to start? Take a peek at our reviews below.

olay regenerist max
Sofia Kraushaar/Olay

Regenerist Ultra Rich Moisturizer

Your tried-and-true red jar, except with a richer formula that instantly hydrates and visibly firms your skin. It’s packed with Vitamin B3 (niacinamide), amino peptides and shea butter to deliver smooth skin without a greasy residue.

olay retinol 24 max
Sofia Kraushaar/Olay

Regenerist Retinol 24 Max Night Face Moisturizer

This fragrance-free formula is taken to the max (pun intended) with 20 percent more Retinol24 Hydrating Complex and leaves skin feeling hydrated and replenished. Olay’s proprietary Retinoid formula works at night to transform skin so come morning, you’ll have a reduced appearance of fine lines, wrinkles and dark spots. This formula also visibly evens out skin tone, minimizes the look of pores and provides 24 hours of hydration.

Regenerist Retinol 24 MAX Night Eye Cream

Round out your retinol routine with Olay’s newest eye cream. Just like its moisturizer counterpart, this fragrance-free formula is packed with 20 percent more Retinol 24 Hydrating Complex*, so you’ll experience visibly smoother fine lines and more even texture. The formula penetrates the surface of the skin, so your eyes have a well-slept glow the next day (even if you only got four hours of beauty rest).

*vs. base Retinol24

olay max serums
Sofia Kraushaar/Olay

Regenerist Max Tone Serum With Vitamin C

Mmm, vitamin C: One of our favorite skincare ingredients. Formulated with 2x the vitamin C* (and together with Skin-Energizing Complex and vitamin B3+), this lightweight serum penetrates deep in the skin’s surface to visibly fade spots and even the look of skin tone. Hello, radiant skin!

*vs. Olay Tone Perfection Serum

Regenerist MAX Hydration Serum with Hyaluronic Acid

Experience long-lasting hydration and a healthy glow thanks to this lightweight serum with 2x the hyaluronic acid.* Ideal for dry and normal skin types, the serum provides 24 hours of hydration and helps smooth skin. Go on, you dew you (sorry, we had to).

*vs. OLAY Deep Hydration Serum

Regenerist MAX Wrinkle Serum with Peptides

Smooth out the appearance of wrinkles with this lightweight serum that’s crafted with the max concentration of Skin Energizing Complex and vitamin B3+. Did we mention it also has two times the peptides* and helps skin look transformed?

*vs. OLAY Wrinkle Correction Serum


Director, Special Projects & Branded Content

Rachel joined PureWow in 2016 and is the Director of Special Projects where she helps oversee the editorial production of sponsored content campaigns and organizes large-scale...