Move Over, Manuka! Oats Are the New *It* Ingredient in Skincare

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You’ve heard of people slathering on Manuka honey, avocado and—heck—even matcha to combat skin woes. But the new favorite pantry staple for healthy-looking skin that you might not have heard of yet? Oats. Sure, the nondescript little beige grains make a quick and easy breakfast, but they also pack a surprisingly powerful punch when processed differently and included in your daily moisturizer, serum and cleanser. They contain a range of chemical compounds—like antioxidants and enzymes—specific to oats, that moisturize, restore and strengthen the skin’s barrier over time. This combination of science and nature means that products containing prebiotic oats, like Aveeno’s Calm + Restore line, are clinically proven to soothe sensitive skin. Here, our three favorite oat-based products from Aveeno to take healthy-looking skin to the next level.

1. Calm + Restore Nourishing Oat Gel Cleanser

Gone are the days of stripping natural oils and moisture from our face after washing. This fragrance-free cleanser uses nourishing oat to gently remove dirt, oil and makeup while also preserving your skin’s moisture barrier.

2. Calm + Restore Triple Oat Serum

If you’re prone to dryness or irritation, reach for this moisturizing serum that contains Triple Oat Complex (oat oil, oat extract and oat flour) in addition to hydrating glycerin to keep your skin plump and healthy-looking.

3. Calm + Restore Oat Gel Moisturizer

The lightweight texture of this hypoallergenic moisturizer instantly soothes and replenishes skin instead of just chilling on top. On top of harnessing the benefits of prebiotic oat, it also contains feverfew, a flower in the daisy family with natural antioxidants known for calming redness and soothing sensitive skin.


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As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm...