By now you’ve surely come across “GRWM” videos, or at least stumbled upon the acronym and quickly googled it to learn the Gen Z social media slang stands for “Get Ready with Me.” This regimen-centric trend has skyrocketed in popularity as a means to show off favorite beauty products and fashion picks, racking up over 65 billion views (according to the hashtag #GRWM, and another 10 billion for #GetReadywithMe).
As to be expected, though, the youths have already moved on to the next iteration: getting unready. Influencers are now showing us their end-of-day rituals, whether it’s removing makeup, winding down before bed or applying their 5-step skincare routine. One common denominator we came across in these #guwm reels? A calming, scented body scrub to relax, unwind and take off the day (and exfoliate skin). Their brand of choice: Dr Teal's.