‘Face Ironing’ Is the No-Downtime Beauty Treatment That’s Perfect for the Needle Averse

Maybe you’re squeamish about needles. Or perhaps you’re looking for that next big beauty innovation (you know, the one that makes you look like you’ve just had a vacay and skipped the extra glass of rosé). Or maybe you haven’t been completely satisfied with dermal injections that leave you frozen-faced (as some Botox sessions do) or puffy (Los Angeles is paved with Restalyne inebriates). Whatever your impulse, you need to know about the no-downtime procedure that is getting raves from actors, influencers and yours truly.

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girl dark hair touching face

What’s all this about face ironing?
That’s our little nickname for the Forma treatment, more precisely called non-ablative radiofrequency heating system. It’s the specialty of Dr. Parvaneh Rafaeloff at the Le Jolie Medi Spa. At locations on Doheny and La Cienega, Dr. Rafaeloff basically irons your face with a little wand that heats up to 104 degrees, which stimulates collagen growth under the skin’s surface in the long-term. Right away, however, you see a positive difference. 

What’s the takeaway?
It’s a no-downtime procedure, unlike a facial peel, which can burn and leave your skin blotchy (so you’re left hiding under a hat and basically advertising I poured acid on my skin). And right away, you see a plumping effect that’s more natural than dermal injections. And wrinkles flatten right out.

woman getting face treatment
Le Jolie Medi Spa

But still…104 degrees all over your face?
Thanks to a numbing cream that Dr. Rafaeloff mixes into the conductive gel that she uses to help the procedure work, it’s actually kind of relaxing. It’s like a face massage. And the equipment has a temperature-equalizing mechanism, so that it’s not like it will burn your face if left in any one spot for too long. (Here’s a video that shows Forma in action.) 

So what’s the downside?
The natural, subtle effects of the tech mean that you need to come for at least three treatments, spaced a week apart, to have the procedure “set” and to have your subcutaneous collagen get stimulated enough to start increased production. However, if you need your skin to look better for a red-carpet event or other big to-do, you’ll definitely see some improvement if you have the treatment a day before. Just be warned you might be a little too rosy (aka red) immediately afterward. 

What’s all this cost?
Three treatments cost $1,700 at Le Jolie, which puts it closer to the cost of an oxygen facial (say, $200) than a facelift ($10,000 and up). We predict that once the word gets out, this is the next big Botox.

dana dickey

Senior Editor

Dana Dickey is a PureWow Senior Editor, and during more than a decade in digital media, she has scoped out and tested top products and services across the lifestyle space...