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This Cooling Primer + Moisturizer from NYX Professional Makeup Is Like Cryotherapy for Your Face

face freezie cooling primer moisturizer review universal
NYX Professional Makeup/Digital Art by McKenzie Cordell

For many of us, the act of pumping vaporized nitrogen onto our skin (aka cryotherapy) is not something we’re keen to do on a daily, or even weekly, basis. Namely, because who could afford it? However, for anyone that’s tried it (more specifically, a cryofacial) the benefits are pretty incredible: tightened pores, and improved skin tone and texture.

Well, we’re here to inform you that NYX Professional Makeup has taken all those benefits plus some and bottled them up into one magical little jar. Introducing Face Freezie Cooling Primer + Moisturizer: The next big thing in makeup prep care.

Here’s how it works: Simply apply the product to clean, dry skin in the AM and PM. You can wear it alone for a dewy finish or before makeup and foundation. The unique texture feels like you’re applying frozen sorbet to your skin (cool). But it’s the 10-in-1 benefits that really make this product a game-changer. 

The first thing you’ll notice is pores that look instantly smaller! The other benefits? On the surface, you’ll see that it preps, evens, smooths and tightens. Then throughout the day, you’ll realize that it also hydrates (for 24 hours, thanks to snow mushroom and niacinamide), sculpts, softens, calms and revitalizes. So basically, anything you could possibly want in a skincare product.

The cooling sensation is also not menthol-y at all. Instead, the product will leave you with a fresh, hydrating feeling and peace of mind knowing that it’s vegan, cruelty-free, silicone-free, fragrance-free and free of artificial colorants. So, if that post-cryotherapy “tweakment” is what you crave, look no further than your beauty cabinet.

Shop All Face Freezie Products:

face freezie cooling primer moisturizer
NYX Professional Makeup

Step 1

Face Freezie Cooling Primer + Moisturizer

NYX Professional Makeup

face freezie reuseable cooling patches
NYX Professional Makeup

Step 2

Face Freezie Reusable Cooling Undereye Patches

NYX Professional Makeup


angela pares

VP, Design + Branded Content

Angela Pares is the VP of Design + Branded Content at Gallery Media Group, where she oversees the ideation and execution of sponsored content campaigns across PureWow, ONE37pm and...