TikTok Influencers Put This Aluminum-Free Deodorant to the Test—and It Actually Works

Dove/Paula Boudes for PureWow

As much as we’d love to spend our days testing out products, it’s kind of a major commitment. That’s why we so often turn to the social media app to direct us on what works, what doesn’t, and what needs to immediately be added to our carts. One such product we came across recently on our FYP, just in time for summer? Dove 0% Aluminum Deodorant.

The buzziest product from Dove, which comes in both stick and spray form, offers odor protection for—get this—a whopping 48 hours while still being aluminum-free. And it comes in a delightfully wide-ranging collection of scents like “cucumber & green tea” and “coconut & pink jasmine.”

Why are people on TikTok raving about Dove 0% Aluminum Deodorant?

Beauty influencers like @withambernicole, who tested out the deodorant, were impressed that even after two full days of wearing Dove, their underarms still smelled fresh.

They were also pleased with the zero aluminum and no-baking-soda formulas, and, like @enashaolivia noted, the deodorant went on smooth and caused no irritation, even after all-day wear.

“Girl tips I wish I knew sooner…how to smell amazing all day,” said @indyaajai as she sprayed on her Dove 0% Aluminum Deodorant. BRB, stocking up on the stuff.

The Reviewers:


Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm...