This New Blurring Duo from COVERGIRL Will Replace Your Beauty Filter for Good

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On the surface, beauty filters appear quite harmless. Who doesn’t want flawless skin and a fresh, rosy glow? But technology has taken things to an extreme and while these filters may seemingly make us “look better” they’re actually making us all feel worse. Let’s do away with augmented reality and focus on our true selves, shall we?

To help you put your best real face forward, meet our secret power couple: COVERGIRL Simply Ageless Blurring Serum and COVERGIRL Simply Ageless Instant Wrinkle Blurring Pressed Powder. Here’s how they work together to create a blurred finish on your face that’ll basically render your current beauty filter obsolete:

When you apply the serum to clean skin, it infuses your face with vitamins A and E, argan oil and coconut oil to keep it hydrated for at least 24 hours. It also provides skin with a base for makeup that minimizes your pores for a filtered effect.

Then comes the magical powder. Creamy and non-drying (not at all chalky) and formulated with skincare ingredients like hyaluronic acid and vitamin C (the skincare component that’s a major benefit of the Simply Ageless line), this powder is a powerhouse. It’s mattifying to make pores less visible, yet also provides a youthful glow. When worn in tandem with the serum, you’re looking at the kind of flawless finish you thought you left behind in your 20s. It even comes in translucent if you’re simply looking to temper shine or to set your Simply Ageless liquid foundation if you opted to add max coverage (you do you). 

So, the next time you go through your million-and-one-step makeup routine, think about how nice it would be to knock out your skincare and makeup with a one-two punch. Not to mention, reap the benefits of anti-aging ingredients while you’re at it. Yep, the COVERGIRL Simply Ageless blurring serum and powder duo is our little secret to your best makeup days, and lucky for you, we’re not very tight lipped.

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Director, Branded Content

Cristina Gutierrez is the Director of Branded Content at Gallery Media Group. She produces sponsored media campaigns across all verticals, in addition to researching, testing and...