We’re Calling It: This Is Summer’s Best Shade of Blonde

Honey, beige, sandy, strawberry, icy, ash… just a handful of the different shades of blonde overheard at your hair salon on any given Saturday. We’ve got a new one to add to the list: Hollywood blonde. Here’s everything you need to know about the shade you’re about to see everywhere.

What is it?

Hollywood blonde is as classic as it gets (picture iconic Old Hollywood actresses). The shade itself is not quite as bright as platinum, rather it’s golden with a wheat base and ribbons of cool-toned champagne.

How to get it

If you’re dying your hair blonde for the first time, we recommend seeking help from a professional colorist, especially if you have a naturally darker base. (It can be hard to achieve a dimensional look on your own.) However, since this specific shade is anti-roots, keep a box of at-home color in your bathroom cabinet for touch-ups in between salon appointments. 

How to take care of it

If you’re new to this lighter hue, watch out for your hair turning brassy. This basically means there’s an abundance of warm undertones that can make yellow, orange or red tones more apparent. To counteract this dilemma, use a purple shampoo and conditioner—like the Sheer Blonde® Violet Crush Shampoo and Conditioner from John Frieda®—to crush brassy tones and give you a brighter, cooler blonde.

How to style it

Curls, curls, curls. Since this shade has that beautiful champagne highlight, curls (and waves) are the best way to show that off. Anything from voluminous curls to laid-back beach waves will get you *all* the compliments. Before you use any heat styling tools, be sure to use a heat protectant so you don’t damage your freshly dyed locks.


Director, Special Projects & Branded Content

Rachel joined PureWow in 2016 and is the Director of Special Projects where she helps oversee the editorial production of sponsored content campaigns and organizes large-scale...