I think I speak for most women when I say that I am completely and utterly overwhelmed by the vitamin aisle. Sure, I know that taking a multivitamin sounds like something I should do, but so does loading my matcha latte with a collagen booster and dabbling with ashwagandha. And because I can’t ever decide where to focus my health efforts… I, unfortunately, tend to opt out of doing anything. That is, until Ritual came into the picture.
Ritual is the brand that’s reinventing the basic act of taking a supplement. The capsules are more than multivitamins—which are historically full of guesswork and pseudoscience—so Ritual wants you to forget everything you thought you knew about them. In an effort to cure my jaded skepticism, I affixed the handy “Take Your Vitamins” sticker to my laptop and started taking two of the little guys once a day. Although it’s hard to review vitamins (because most of the benefits focus on long-term health), here’s everything I liked about Ritual and answers to all the questions I’m sure you have.