The 2023 Hyundai Tucson Is the Compact SUV That’s Giving Us ‘Quiet Luxury’ Vibes

hyundai universal

From fashion to lifestyle, “quiet luxury” is one of the biggest trends to come out of 2023. But what does it mean? To sum it up: it’s a polished, low-key approach to living luxuriously—think elevated basics, tasteful accessories and timeless investment pieces—the exact opposite of fanatic fast fashion, logomania and maximalism. Instead, it leans into the “money talks, wealth whispers” mentality. Only, you don’t actually have to shell out to adapt your lifestyle to this sustainable trend (though we’d bet our pennies it’s one cultural shift that’s here to stay).

One example of quiet luxury we’re seeing right now? The 2023 Hyundai Tucson.

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Maybe you’re growing your family (marriage, dogs, babies), or you’re simply experiencing personal growth (aka you’re ready for a car that feels a bit more evolved, just like you). You’re going to want the quiet luxury of the Hyundai Tucson: a comfortable, intuitive compact SUV that’s sleek and super stylish with head-turning angles and a unique sharp grille, and is also packed with all of the features you really want in a new vehicle. Like the fact that your smartphone is the key to unlocking the doors, starting your engine and more (it’s called the Bluelink Connected Car Service and it’s free for three years). And Remote Smart Parking Assist, which will autonomously park and retrieve your car from a parking spot—with or without you in it.

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Dynamic voice recognition, wireless charging and a whole SmartSense Safety suite are some of the cherries on top of the well-thought-out interior. This is the kind of car that screams taste without making you scream at your bank account. When we say this car is rewarding without needing to prove it with an obviously showy price tag…that is the essence of quiet luxury, people.

We’re all on a journey, and at some point in life things that further our goals and our personal dreams become priority. And when you’re talking about something as ingrained in your day-to-day life as your car, it feels so good to know you’re driving one that is helping along your journey. That is what’s different about Hyundai. They’re working toward having the widest range of alternative fuel vehicles available today, and they plan to be 100 percent electric by 2040. The Tucson is already on that wavelength with Hybrid and Plug-in Hybrid options, meaning not only are you carting your kids around in a safe, deluxe-feeling set up, you’re also showing them how to care for the environment. In an economically responsible way. Whoa—you’re kind of amazing parents.

Interested? Head to the Hyundai Tucson website to learn more about the modern adventure SUV and how it can make life’s biggest moments feel a touch more luxurious.

purewow mark salmon

Director, Branded Content

Cristina Polchinski is a director of branded content at Gallery Media Group. She produces sponsored content campaigns across all verticals and platforms, in addition to...