While big movie theaters are closing due to the coronavirus, Universal Pictures is finding a way to release their films to the public in the comfort of their own homes.
Yup, the studio is making its movies available for home viweing on the same day as the films’ global theatrical releases. The initiative, which will include films like Trolls World Tour, is scheduled to debut April 10. According to NBC Universal, it is not only about movies that have yet to be released, films that are currently playing in theaters (such as The Invisible Man, The Hunt and Emma) will also make the move to on-demand as soon as this Friday.
“Universal Pictures has a broad and diverse range of movies with 2020 being no exception. Rather than delaying these films or releasing them into a challenged distribution landscape, we wanted to provide an option for people to view these titles in the home that is both accessible and affordable,” NBCUniversal CEO Jeff Shell said in a statement.
The films will be available for a 48-hour rental period at a retail price of $19.99.