Abby Roberts’ Viral Transformation Videos Have the Internet Begging for More

Published May 27, 2021

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10:00am

Abby Roberts, formerly known as Abby Artistry, is one of the most popular makeup artists on TikTok. Best known for her transformation videos, Abby uses makeup to literally make herself look like everyone from the cast of Tiger King to Breaking Bad, and a slew of other icons in pop culture today. I mean, just check out this uncanny Hailey Williams look and tell us you aren’t impressed.

If you saw the 19-year-old Brit at the supermarket, you might think she’s just like any other Gen-Zer, but go from IRL to URL and Abby boasts 16.4 million followers on TikTok and a cool 2.7 million on Instagram. Check out a snippet of Broski’s conversation with Abby’s below and tune into new episodes every Wednesday at 5:30 p.m. PST/8:30 p.m. EST on TikTok LIVE and Thursday mornings on Apple, Spotify, Google and all major podcast players.

Angela Pares

VP, Design + Branded Content

Angela Pares is the VP of Design + Branded Content at Gallery Media Group, where she oversees the ideation and execution of sponsored content campaigns across PureWow, ONE37pm and the company’s social portfolio. Angela began her career in copywriting and fashion editorial before joining PureWow in 2012. Since then she has written and edited countless articles and helped produce some of GMG’s top performing content. She lives outside Boston with her husband and 2-year-old.

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