*Accio* Target! You Can Now Buy Your Very Own Official (Talking!) Sorting Hat

Leave it to the magical retail chain that is Target to make all of our Harry Potter dreams come true. 

The big red bull’s-eye just dropped a line of official HP gear from Warner Bros., and the powerful, ancient and sorta cheeky Sorting Hat is at the very top of our shopping list.

But don’t worry: You don’t have to take out a loan from Gringott’s or shovel out a paycheck’s worth of Galleons for the actual singing hat. The battery-operated toy, which grumbles aloud about which house it sees you fitting best while it sits atop your noggin, will retail for $25.

Whether you’re lionhearted and brave, cunning and powerful, humble and hard-working, or intelligent and creative, you can now be sorted into your destined Hogwarts House. Because, just as the sorting hat told Harry in book one: “You could be great, you know, it’s all here in your head.”

*Adds ten hats to trunk*


Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm...