Sephora Is Cracking Down on Serial Returns—Here’s What You Need to Know

We’ve got bad news for impulsive makeup buyers (yup, that’s us, too): Sephora is now tracking returns and starting to deny frequent abusers ofits lax return policy.

According to The Wall Street Journal, the beloved beauty chain has begun using software called The Retail Equation, or TRE, to determine which customers are returning items the most and exhibiting flaky purchasing behavior. This means abusers of the store’s policy, which allows customers a 60-day period to bring back used or unused products with or without a receipt, may be denied from making returns to the store in the future.

In a recent statement released to Racked, the company said, “We make every effort to accommodate returns, but a small fraction of customers take advantage of our policy, in many cases returning more than twice as much merchandise as they purchase...When we identify excessive return patterns, we notify those customers that we may limit future returns or exchanges if no proof of purchase is provided.”

You may want to think twice about buying that Unicorn Essence serum “just to try it.”


Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm...