Real talk: Shoe shopping for kids can be a huge pain. And because their feet are growing so quickly, it's a pain parents have to deal with pretty often. However, Nike is out to change that frustrating and time-consuming experience with a new subscription service.
At its core, the newly launched Nike Adventure Club is a shoe subscription box for kids roughly ages 2 to 10 (specifically sizes 4C to 7Y), but really it delivers much more. Both the website and the app are meant to be explored and used by children (although adults can certainly join in) and the box itself comes addressed to the kid who will be wearing the shoes inside.
There are three tiers to choose from, delivering either four, six or 12 pairs a year. Once it's time for your child to choose a new pair, they can simply log on and scroll through only the shoes that are available in her size (so she doesn't end up with her heart set on something that won't fit) without prices being shown (all the shoes cost roughly the same and are covered in your monthly payment).
Shortly, a box will arrive on your doorstep with her name on it containing her fabulous new footwear and an adventure guide designed to encourage her to get outside to play, create and take a break from technology. Even the box itself is designed to be easily opened by little hands, no scissors required, and played with.