Jessica Simpson’s Kids Thought She Was Just a Regular Mom…Until She Was Recognized at Target

Parenting is a trip. Throw fame into the mix and it’s even more nuts—at least that’s what Jessica Simpson tells us.

PureWow chatted with the 39-year-old Open Book author about her partnership with Make-a-Wish and Keebler and she got candid about everything from her family life to her whirlwind book tour. So what did we learn? Well, for one, Simpson’s eldest daughter, Maxwell (7), has a fantastic sense of humor.

When asked how her kids, Maxwell, Ace (6) and Birdie (11 months), have acclimated to the whole my-mom-is-Jessica-Simpson thing, she explained, “They definitely know that people know my name. I don’t talk to my kids about stuff like that, but they notice people staring. One time I was in Target and my daughter [Maxwell] overheard somebody saying my name. She was like, ‘How do they know your name?’”

Quick on her feet, Simpson responded that “Mommy has her name on lots of clothes that maybe people are wearing.” But her daughter figured something big was up and started saying, “It’s Jessica Simpson!” loudly just to see what would happen. “She thinks it’s hilarious,” Simpson joked. “Being in Target and having my daughter call me Jessica Simpson was one of the funnier moments I’ve experienced with my child because normally it’s Mom or Mommy…I’ve been a stay-at-home mom for their entire childhood so far.” Of course, people started coming up to speak with Simpson and Maxwell just watched and listened to what they had to say. Many of them spoke about how Open Book impacted their lives, which made Simpson even more determined to bring her kids on her book tour with her.

The “Irresistible” singer revealed, “I have spoken with my children about most of the things they would understand in the book…It’s been interesting parenting through such a deep conversational book because it’s all out there.”

The experience has also given her the feeling that she’s starting all over again—in a good way. “At 39 years old, I feel like I’m just at the beginning of my career all over again. I have the excitement of a child right now. I have the same excitement I had when I hear my song on the radio for the first time, it’s like all of these experiences feel like they’re brand-new,” she said.  

And that’s not the only positive to writing a book. Maxwell has definitely taken a liking to watching her mom ease back into her career: “She asked me last night before we said our prayers, ‘Mom, can we do that thing that Pink and her daughter do? Like, get on those buses all summer and travel around and you can fly in the sky?” Simpson laughed and said yes, there will be concerts coming up, but she definitely won’t do acrobatics.

When they’re not pulling practical jokes in Target or pitching summer tours, the designer says she’s lucky to have children who are mindful of those less fortunate than themselves. “My kids have the best hearts. They’re really thoughtful, compassionate children and I’m very lucky,” she said. “We’ll be driving down the street and they’ll notice somebody who doesn’t have a home and they’ll be like, ‘Let’s go buy them something and bring it to them.’” Maxwell even asked Santa for extra hats and scarves so she could give them to people who don’t have homes.

Philanthropy is something that the entire family practices, as evidenced by Simpson’s long-time relationship with the Make-a-Wish Foundation. “I’ve experienced so many magical moments with children battling illnesses and watching their faces the moment their wishes come true. It brings me more joy than it might even bring them. It’s so rewarding on so many levels—and we get to eat cookies while doing it,” she said.

To participate in Simpson’s Keebler and Make-a-Wish Foundation initiative, just purchase a specially-marked Keebler cookie pack today through April 30 and a portion of the sale will be donated to the Make-a-Wish Foundation to help grant more wishes for critically ill children.

Cookies, children and charity? That’s a cause we can all get behind.  


Cat mom, yogi, brunch enthusiast

Lex is an LA native who's deeply obsessed with picnics, Slim Aarons, rosé, Hollywood history and Joan Didion. She joined PureWow in early 2017.