We know it’s hard to believe, but back to school (virtual or not) is only two months away. And just in time, Crayola has launched a variety of new products, including a line of crayons with inclusivity at the forefront.
The arts-and-crafts brand recently announced “Colors of the World,” a new line of 24 specially-designed crayons representing more than 40 global skin tones. That’s right—no more mixing peach and brown to find the perfect match while attempting to draw members of the family tree. In addition to the new skin tones, the company is also offering a box of 32 (currently sold out) that includes four hair and four eye color crayons.
According to a press release, the Colors of the World box “encourages creativity and inclusivity for children of all races” and it hits shelves this month.
“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” said Crayola CEO Rich Wuerthele per CNN. “We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
For the project, Crayola partnered with Victor Casale, CEO and co-founder of MOB Beauty. Per Allure, while creating the colors, the team followed a similar process makeup brands use to mix foundations. Casale stating “This is exactly the science and treatment I have used to create global shade palettes for the beauty industry.”
He continued, “The desire for inclusivity begins at a young age, and through adequate representation, children are able to feel confident, included, and important—just like an adult feels when they find their perfect shade at the beauty counter.”
We love this.