You practice self-care in so many facets of your life—your skincare routine? Down pat. Your therapy appointments? On the books. That workout app and new espresso machine? Downloaded and percolating as we speak. So, what’s your excuse when it comes to personal finance?
Actually, don’t tell us—we can already guess that it’s because the world of finance, especially traditional investing, makes you feel a bit “other,” right? If you’re a woman or a person of color (or both) then you know that historically, the investment culture has been an unwelcoming, unfriendly place. A miss, given that McKinsey predicts a massive wealth transfer from men to women over the next decade due to life expectancy among male baby boomers. That $30 trillion in financial assets that American boomers will possess? The majority of the control of that figure will be in the hands of the younger, longer-lived female spouses by 2030.
But if you had, say, an accessible investment network that was social in nature with an emphasis on education, would that change things? Public.com believes so, which is why they’re doubling down on a new culture of investing that relies on responsibility, transparency and social education to get women and POC on a healthier financial routine. The way we see it, they’re cornering the last frontier of self-care.
Public.com is the social investing app where you can buy any stock for any amount money and share ideas with a community of investors. It’s backed by big names, too, like Sophia Amoruso, Iska Lawrence, Angela Lee, Will Smith, Scott Galloway and some of the original investors in Venmo. The app is free to use and there are $0 commission fees on standard trades…there are no account minimums to get started.