I Just Found My New Favorite Way to Shop: With a Text

If you’ve ever read PureWow and thought, “Wow, they get me,” you’re not alone—in fact we’re kind of known for that. And if you’re wondering if we, the editors here at PureWow, are as authentically passionate about it all as we sound, the answer is 100 percent.

See, we live and breathe this stuff. We are the parents who are planning an Encanto birthday party. We are the short women who need to find better-fitting jeans. We are wondering if our cats are gaslighting us, and we sure as heck do love to shop. So when put our heads together to create wowtext—which offers discounts on products, up to 40 percent off retail— we immediately knew that it was so PureWow. And we like to think PureWow is so you, too. Which is why you’re going to love this never-been-done-before shopping experience.

So what is wowtext?

To sum it up: We’ve enabled a way for you to purchase products we love via text. And it’s honestly just as simple as it sounds: Sign up for wowtext, enter your payment details and we’ll text you our latest editor-approved picks at a special discounted price. All you have to do is tell us how many you want and we’ll ship it right your door.

What’s it like to use?

It’s easy! You enter your credit card details, your shipping address, and confirm that you want to be a part of the experience. Then, you wait for a text. For example, last week I got a text about a Branch Basics Starter Kit. Funny, because I had just run out of bathroom cleaner (PureWow is just good like that). I decided to try it out, so the next day I replied to the text with a “1.” My order was confirmed immediately. The product shipped the next day. It’s en route as we speak. And I’m…excited for cleaning products? Sounds weird, I know, but that’s the beauty of wowtext: You never know what we’ll text you, so when it’s something you need or are excited to try, it adds joy back into shopping. When it’s something you don’t, simply ignore it and go about your business.

What other kind of things can you buy?

So many! The products you’ll be texted about span the categories you read about—home, beauty, wellness, etc. But here’s the thing: They’re always discounted with an exclusive wowtext price. So not only are you buying stuff you want, but you’re buying it for less thanks to our hand-picked partnerships. Skincare junkie? You can expect to be notified about things like the luxe Joanna Vargas Eden Instant Lift Mask. Consider yourself a connoisseur of cozy? It’s a Wrap from JJwinks might be just what you’ve been missing. Looking for a gift for your best friend’s kid? Text us back to snag a Dreamland Baby Weight Sleep Blanket, while supplies last.

How can I try it out?

Start by clicking the link below. Happy shopping!

purewow mark salmon

Director, Branded Content

Cristina Polchinski is a director of branded content at Gallery Media Group. She produces sponsored content campaigns across all verticals and platforms, in addition to...