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The One Trick to Making Your Investment Pieces Last for Years

Janelle Lloyd, the “one woman show” behind the style blog Wait, You Need This, knows the perils of dealing with weather in New York City (aka trying to remain presentable while navigating through rain, snow, salt, you name it). So when it comes to protecting her investment pieces, like those suede booties and creamy leather handbags, Janelle let us in on a secret: KIWI® Protect-All Waterproofer spray. Watch the full video to see how it works.


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Director, Branded Content

  • Writes branded content across all verticals, in addition to managing and refining editorial processes
  • Over eight years of experience in the branded content field, both as a writer and managing editor
  • Studied advertising and marketing communications at the Fashion Institute of Technology