Remember in pre-pandemic times, when you snuck out of work early so that you could catch your kid’s holiday show at school? And how about last week, when you plowed your child with M&Ms and Paw Patrol so that she would stay quiet for your Zoom meeting? Different times, same issue—parents are going to great lengths to hide evidence of their children at work. And this is seriously problematic—for parents, for kids and even for the companies themselves. Lorna Borenstein, workplace well-being expert and author of the new book, It’s Personal: The Business Case for Caring, argues that we need to start “parenting loudly.” And honestly? She’s right.