What is it about unboxing, unwrapping and revealing a container’s hidden contents that so clearly entertains kids? Drumroll please: It’s the element of surprise! And no toy maker on the market does surprise better than those OG unboxers behind the enormously popular L.O.L. dolls.

This holiday season, they have raised the bar for delightful discovery with the L.O.L. Surprise! Movie Magic Studios playset. Read on to find out what makes this unique toy so amazing, and how it will make your holiday shopping list blissfully short. Fewer chores and more time with family? Right this way.

So, what exactly is the L.O.L. Surprise! Movie Magic Studios?

It’s an all-inclusive glitz blitz, guaranteed to inspire hours of imaginative play. And while the theme is Hollywood movies, it involves absolutely no screen time. 

So how does it work? We all know kids are natural-born storytellers. This tricked-out playset taps into their creativity and invites them to bring their wildest silver-screen dreams to life. The biggest selling point of the set, according to moms who posted rave reviews online, is that there’s always more to discover.

First, L.O.L superfans can get to know the 12 exclusive dolls (two OMG Fashion Dolls in fierce lewks, six L.O.L. Surprise dolls, two Little Sisters and even two glittery Pets!).  This cast and crew will be ready to “act” out any fantasy. 

And since every superstar needs a soundstage, kids can choose from four colorful Hollywood backdrops—plus a green-screen studio (clearly, the budget was huge). All of this adds up to over 70 surprises, not including the ones revealed when you don the set’s 3D glasses. 

Bottom line? This playset has all the makings of a major box office production, directed by and starring the ones you love the most. Coming soon, to a living room near you!

Tell me more about what makes this set so special. 

You mean besides inspiring hours of imaginative play, quality time away from technology, exclusive dolls you can’t get anywhere else, and a 3D treasure hunt? OK, OK: It can’t hurt to point out the bang for your buck. Rather than purchasing individual L.O.L. Dolls and Pets, plus a separate, cushy dollhouse for them all to reside in (and you know doll real estate is pricey!), this playset brings it all together in one eye-popping package. According to the manufacturers, all the items included here amount to a value of $200. But the price is only $136.

Finally, just imagine all the time you’ll save wrapping one big box instead of a zillion individual ones.

Will my kids still love it after the holidays?

Short answer? YES. That’s because the possible combinations of characters and settings—and therefore the plots to be created—are endless. OMG, let’s make a drama starring Agent Glamour and her pet, Super Kitty, at the dance club. Wait! Let’s cast Glamstronaut and the Countess in a sci-fi blockbuster in the Science Lab! Then they’ll all walk the red carpet and watch Lil Witchay Babay charm the paparazzi.

Kids won’t age out of this toy for years because storytelling never gets old.

Buy It ($136)