Lego Announces ‘Everyone is Awesome’ Rainbow Set in Honor of LGBTQ+ Pride Month

Lego has announced a new product that will celebrate their LGBTQIA+ fans.

While Lego has done everything from Seinfeld to Harry Potter, this is the first time in the company's 72-year history that it will release a rainbow set, called 'Everyone is Awesome,' in honor of Pride month. The official press release read, “The buildable display model is inspired by the iconic rainbow flag which is used as a symbol of love and acceptance by the LGBTQIA+ community, and features 11 monochrome minifigures each with its own individual hairstyle and rainbow color.”

The 346-piece set will include colors from the original pride flag designed by Gilbert Baker (red, orange, yellow, green, blue, violet), as well as the black and brown stripes that were added by the city of Philadelphia in 2017 to honor people of color within the LGBTQ+ community. The set also features the hues of the trans pride flag (light blue, pink and white).

Matthew Ashton (vice president of design) said: “I wanted to create a model that symbolizes inclusivity and celebrates everyone, no matter how they identify or who they love. Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true AWESOME selves! This model shows that we care, and that we truly believe 'Everyone is awesome!'”

The set will go on sale June 1 to mark the beginning of Pride month, and it will be sold on, as well as Lego-branded stores, starting at $35.

While it seems that every company has tried to market Pride-themed items—whether it's Oreo, Disney or Burberry—we have to say, these inclusive Legos are perfect for any family (and they also look pretty damn cool).

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Joel Calfee

Associate Editor, News and Entertainment

Joel is the Associate Editor for News & Entertainment and has been reporting on all things pop culture for over 5 years. Before working at PureWow, he served as a Features...
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