Inevitably, when someone asks you where you got your favorite floaty summer maxi dress, the answer is usually “Urban.” But these days, the crop-top haven is more than just a one-stop Coachella shop (if that’s your thing). Somewhere near the checkout counter you’ll also find your new favorite beauty essentials, from the latest cool-girl makeup brand Milk to longtime cult-favorite Mario Badescu. If you’re perusing Urban’s beauty counter for the first time, here’s a great place to start.

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Urban Outfitters

KNC Beauty All-Natural Collagen-Infused Lip Mask

If there’s an opportunity for Instagrammable beauty, we're all over it. And these collagen lip masks have officially dethroned the sheet-mask selfie. But aside from aesthetics, they're the perfect cure for dry and cracked lips, thanks to moisturizing flower oil, cherry extract and vitamin E.

KNC ($5)

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Urban Outfitters

COSRX BHA Blackhead Power Liquid

Blackheads: Can’t live with ’em, could definitely live without ’em. Luckily, that’s where this "power liquid" comes in. Beta hydroxy acid (4 percent) works to stimulate cell renewal and unclog pores, while natural oils soothe skin and prevent irritation. Slather this on while getting ready for your Friday-night cocktails and you’ll be fielding compliments about your glow all night long.

COSRX ($22)

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Urban Outfitters

Milk Makeup Blur Spray

Following the arrival of the mega-popular Blur Stick, a pore-erasing primer, the Milk Makeup Blur Spray acts similarly but in the form of a matte setting spray. The best part: It locks down your look, no matter how many late-night dance floors you may grace with your presence.

Milk Makeup ($38)

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Urban Outfitters

Embryolisse 24-Hour Miracle Cream

Bring your dreams of French-girl beauty to life. This rich face cream gives dry or combination skin lasting hydration, and who doesn’t feel a little more chic saying you use lait-crème concentrè on the daily? One baguette and striped tee, please.

Embryolisse ($28)

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Urban Outfitters

Mario Badescu Drying Lotion

One look at this bottle and you’ll see that millennial pink has made its way into our beauty products, too. This effective acne spot treatment is formulated with salicylic acid and calamine to work overnight, banishing blemishes.

Mario Badescu ($17)

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Urban Outfitters

Valjean Labs Facial Serum

No beauty shelf is complete without a serum—or ten. And we’ve got the next few to add to your vanity. Valjean Labs has created three different blends that are specifically formulated for different skin needs: "glow" contains vitamin C and magnesium; "hydrate" employs hyaluronic acid; and "restore" treats blemish-prone skin with niacinamide and zinc.

Valjean ($15)

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Urban Outfitters

TONYMOLY Pro Clean Smoky Lip + Eye Cotton Swab Remover

Because we’ve all been the victim of a cat-eye gone wrong, these built-in-makeup-remover cotton swabs are perfect for touching up just a bit of makeup while leaving the rest of your look intact. And the remover solution is infused with botanical oil, so as not to irritate sensitive skin.

TONYMOLY ($8)

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Urban Outfitters

Dr. Brite Teeth Whitening Pen

If you’ve ever gone down the slippery slope that is keeping teeth-whitening strips in place, you’ll be thankful this “pen” (filled with clinical-strength hydrogen-peroxide gel) exists. You simply apply a stroke of the gel to each tooth and wait an easy two minutes for it to dry. It can even ride shotgun next to your Tide pen in your purse.

Dr. Brite ($20)

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Urban Outfitters

Pixi Glow 02 Oxygen Mask

Fans of the cult-favorite Pixi Glow Tonic are going to love this oxygen mask. Vitamins, ginseng, caffeine and antioxidants make this mask what it is—a bubbling, tingling skin softener.

Pixi Glow ($24)

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Urban Outfitters

Anastasia Beverly Hills Brow Wiz

The queen of all things brow, this brand has a range of products known to give you a bold eye look, but the Brow Wiz is easily its most popular product since the ultra-fine pencil allows for small strokes to expertly mimic real brows.

Anastasia Beverly Hills ($21)

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Urban Outfitters

KARAS BLENDING + CONTOURING Clear Silicone Sponge

Why use a Beautyblender when you could be using a heart-shaped silicone sponge? We don’t know either. Less absorbent than a sponge, silicone disks can perfect your look without using up all of your expensive foundation. The ultimate plus? A simple rinse and pat dry and this applicator is good as new.

KARAS ($8)

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