What exactly is it? A soft, salmon-y pink that looks as if your kid put a Barbie corvette through the washing machine.
And what does it have to do with millennials? It’s knowing. It’s unabashedly celebratory. It’s gender-bending. (Dudes love it too!) It makes you think of rosé (which millennials also love). And it looks really good on Instagram.
Does it have staying power? Hard to say. But it’s low-stress and pretty. So go ahead and buy the $15 Kylie lip gloss.