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What exactly is it? A soft, salmon-y pink that looks as if your kid put a Barbie corvette through the washing machine. 

And what does it have to do with millennials? It’s knowing. It’s unabashedly celebratory. It’s gender-bending. (Dudes love it too!) It makes you think of rosé (which millennials also love). And it looks really good on Instagram. 

Where can I find it? Instagram. Nail polish. Maternity jumpsuits. The bathrooms of hip Brooklyn shuffleboard clubs.

Does it have staying power? Hard to say. But it’s low-stress and pretty. So go ahead and buy the $15 Kylie lip gloss

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