In news that's sure to delight Kate Hudson, Jennifer Lopez and a handful of rail-thin, 7-foot-tall models only, low-rise jeans are making a comeback.
*Pause for groans*
That's according to the "Decade of Denim" report from Lyst. Considering jeans are one of the most searched for fashion items worldwide (with an average of 13 searches per second), the fashion site tracked more than 60 million denim-related queries over the last 12 months to compile a snapshot of what shoppers are—and aren't—searching for.
Dishearteningly, there's been an increase in searches for “low cut” and “hipster” jeans in the last six months. But that's not to say low-rise styles are the most popular right now. That award would go to the much more figure-flattering straight-leg jeans. Maybe there is hope after all.
Other top denim searches include black jeans, denim jackets, sustainable denim, maternity jeans and petite jeans. The spike in searches for sustainable pairs is particularly promising. With keywords like "sustainable denim" and "organic cotton" becoming more popular amongst millennials, there's been a 193 percent increase over the past year in searches for ethical denim brands like Re/done and Citizens of Humanity.
As for what's trending in different parts of the world, searches for distressed jeans were up by 102 percent in New York, while Londoners are browsing cargo jeans and coordinating sets, and Parisians have their eyes on high-rise, wide-leg styles.
Let's just hope all those searches for low-rise jeans were about what not to wear…