Personalized boxes are nothing new, and neither is sending a sample of your DNA to a random genealogy company to find out about your ancestry (I fully admit that I was one of many who jumped at the chance to see if I had any distant cousins secretly living down the street). But it never occurred to me to do the same thing for my hair. If anything, sending out a hair sample sounded like a Black Mirror episode waiting to happen.
But then I heard about Strands, a personalized hair care company that just launched in November, and I jumped right on that too. I have, as the curly hair community would say, 3b/3c thick, curly hair. It takes a lot of special care to maintain, but I’m constantly overwhelmed by the collections of natural hair products crowding the aisle at the beauty store (honestly, where do I even start?).
The Strands kit is $60 and requires sending in a sample of your hair to be evaluated in a lab. When they’re done, they make product recommendations that are super customized to what they’ve decided you need, and you can choose to subscribe to their products so you never have to think about your hair care again. That sounded pretty good to me, and I decided that learning what actually works for my hair was reason enough to give it a try.