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The Amazing Product That Helps Me Go Months Between Salon Appointments

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dphue

You know how everyone says once you dye your hair, you’ll never stop? Well, it happened to me. My virgin locks are actually a really pretty shade of brunette with natural highlights throughout. But one fateful day freshman year of college, I took to a deep shade of box-dye and never looked back.

Since then, I’ve never really strayed too far from my original hair color, going ombré here and getting balayage highlights there. But I seem to have come full circle from my dark box-dye days, and the past year I’ve re-learned the joys of the single process. My inspo? Carrie Bradshaw’s chocolate brown “eff you, Big” hair color in the first Sex and the City movie.

As someone who is *very* into low-maintenance hair color, I assumed going deep brunette would be even easier. But I was so wrong. For the first time ever, I had roots! And brass! And fade out! Meaning I wound up at the salon every six weeks to freshen it up with a gloss. It was the very antithesis of low maintenance. My wallet was crying and to be honest, so was I. Dramatic, yes. But then I thought, can’t I just do this myself?

That’s when I found dpHUE Color Boosting GLOSS+ Deep Conditioning Treatment. It’s technically a gloss, but you apply it in a way that’s way less scary than it sounds. Instead of mixing potions, this one is suspended in a conditioning treatment for easy use at home. It costs $30 for a whole bottle (one that lasts months), which is three times less than one salon appointment was running me. I was sold before I even tried it. 

I will say the application process is messy. Instead of heeding the advice on the bottle to wear gloves, I jumped in the shower, squirted it into my bare hands and worked it into my damp hair. Well, my palms were dyed a nice shade of chocolate brown. But it didn’t matter, because I was on my way to glossy, hydrated locks without leaving my shower. I let the dpHUE sit on my strands for a full 20 minutes before rinsing it out. My hair already felt softer, so who cared if my palms would never be the same? (Spoiler alert, they were back to normal after a few hand washes). 

I immediately blow-dried my hair, and to my amazement, it looked like I had just left the salon. Maybe even better. The color was restored to a super-rich shade of brown and the brass was undetectable. People even asked me if I got my hair done the next day.

Now, I use the treatment once every four to six weeks to extend the life of my color well beyond the time frame I was getting before. And if I need a little something extra in between, I mix it with my conditioner to dilute the formula a bit. And guess what? That also prevents it from staining your palms. Fan for life.

Buy It ($30)


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Brianna Lapolla formerly held the role of Senior Commerce Editor at PureWow covering all things shopping across beauty, fashion, and lifestyle. Now, she's putting her 12 years of...