12 Brands Who Are Pivoting Production to Help During the Coronavirus Outbreak

While we’re all a little uncertain about the state of the world right now, one thing is for sure: People everywhere are coming together to do their part in response to the coronavirus pandemic.

In addition to generous individuals and hero healthcare workers, many brands are shifting their resources to where they are needed most. These companies are pivoting usual production to create necessities such as healthcare equipment and home essentials. Read on for 12 brands that are currently contributing to the fight against COVID-19.

The world’s biggest brewing company (best known for lagers like Budweiser) is now making hand sanitizer, the company announced on Saturday. “We have a long history of supporting our communities and employees—this time is no different,” Anheuser-Busch tweeted. “That’s why we are using our supply and logistics network to begin producing and distributing bottles of hand sanitizer to accommodate the growing needs across the United States.”

On Friday, the fashion designer shared that 1,000 (yes, you read that correctly) masks had been shipped off to healthcare workers in New York and that more were on the way. Siriano shared the good news on Twitter and even shouted out Ziploc for their help.

While not quite a pivot in production, Crocs is making a pivot in distribution. The footwear company is donating a free pair of Crocs (yes, including shipping) to healthcare workers who are on the frontline fighting COVID-19.

Fanatics has partnered with MLB to launch a new initiative supporting healthcare workers and emergency personnel. “We are utilizing our manufacturing plant in Easton, PA to immediately begin making masks and gowns out of the exact same jersey fabric that the players wear on the field,” the company announced in an Instagram post. “These items will be distributed immediately to hospitals and emergency personnel in Pennsylvania with the goal to extend across New York and New Jersey.”

To aid in the efforts, Eddie Bauer disclosed that it is temporarily shifting portions of its production capacity to make N95 and surgical masks to help meet the high demand for personal protective equipment.

Ralph Lauren shared an inspirational quote on social media, alongside their big announcement, writing, "Ralph Lauren is starting the production of 250,000 masks and 25,000 isolation gowns to aid in the fight against COVID-19. In the spirit of togetherness, we rise.”

Nordstrom paired up with one its partners, Kaas Tailored, to have members of the alterations teams help create masks that will be used and distributed by Providence Health in Seattle.

In the words of the company who has begun the production of masks, “All hands on deck.”

Fashion designer Brandon Maxwell announced on social media that his company is focusing its creative efforts on manufacturing PPE, writing, “We have spent the last week researching the appropriate medical textiles to create the gowns and are proud to provide these much needed items to the doctors and nurses on the frontlines of this crisis.”

Over the weekend, the beauty powerhouse revealed that they were donating two million surgical masks to healthcare facilities in New York. “We are grateful to our suppliers, employees, and manufacturing partners who have made this possible,” the company wrote on Instagram. Not to mention, they’re also making their own hand sanitizer.

The clothing company revealed that they would be shifting their resources to create PPE, last week.