We could eat cereal for breakfast, lunch and dinner. But the sugary stuff we really love can get us into trouble. Starting the morning with it can bring on an afternoon crash, while having a bowl at night can lead to an unwelcome sugar rush before bed. Luckily, we’ve found a happy medium: OffLimits, a sophisticated, health-conscious upgrade on the cereals you love.
Launched this summer by founder Emily Elyse Miller, author of Breakfast: The Cookbook, OffLimits’s mission is to transform cereal from an easy breakfast to a functional fix for our ever-changing moods and needs. With the help of OffLimits’s cereal mascots, Dash (who is also the first female cereal cartoon character) and Zombie, you can choose which flavor is right for you at any given moment, whether you need a boost of energy or a dose of R&R. Both cereals are vegan, organic, gluten-free and lower in sugar than the big brands you’re used to.
Dash, a coffee-spiked, healthier spin on Cocoa Puffs, turns your milk to “cold brew” thanks to a hefty dose of caffeine per serving, giving you the push you need to get through early mornings, late work nights and beyond. Zombie, similar in appearance to matcha-green Cheerios (if those existed), is best for relaxing, calming the mind and winding down after a long day, thanks to its infusion of adaptogens (which, for the uninformed, are special herbs that can help the body deal with stress).
In addition to focusing on diversifying the cereal shelf and creating products with mental health in mind, OffLimits is big on art and creativity—in case you couldn’t tell from the packaging alone. Take the Gallery, the company’s shoppable, digital exhibition of works by aspiring artists. A portion of art sales goes towards Wide Rainbow, which funds after-school art programs. And in case funky cereal and artwork aren’t whimsical enough for you, check out OffLimits’ online Toy Store. Rack up tickets by buying cereal, then cash them in to score keychains, spray paint, pins and more. Yeah, it’s basically the 2020 version of finding a prize in your cereal box.