“I came from an immigrant Chinese household and grew up with parents who were very frugal and taught me the importance of budgeting,” she recently told Insider. In 2022, she left her marketing and sales job at BuzzFeed (the post-Wall Street pivot that paid her over $600K) to pursue financial literacy content creation full time with her start-up, Your Rich BFF.

Now, at 28 and with over 2 million followers on TikTok, Tu is the money maven for a new generation of earners and entrepreneurs, introing herself in every video (whether it’s Instagram, TikTok, YouTube, Facebook or Pinterest) as “your rich BFF and favorite Wall Street girly.” And it’s not all 401(k) investment tips and credit card hacks. Tu’s also dishing out answers to real-life conundrums, like “Can I afford Botox?” and “What to do when you get laid off.” Last spring, she launched her first podcast, Networth and Chill, and has a new book, Rich AF: The Winning Money Mindset that Will Change Your Life, released in December 2023. Don’t mind us: We’ll just be adjusting our 401(k) allotments and applying the “up or out” rule to our yearly salary negotiations.