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The 6 Best Hat Trends This Winter

To buy new or pull out of storage

Sure, earmuffs are cute...when you’re seven. You’re a grown-up. It's time to try a statement hat. Complete your outfit with one of these six trendy toppers.

The Gaucho

This shape is somewhere between a fedora and a floppy hat (with far more structure). Balance the masculine wide-brim with an otherwise feminine outfit--say, the skirt-and-sweater combo we all know and love.

Get the look: Zara ($50); Club Monaco ($130); Albertus Swanepoel ($310)

The Faux Fur Cossack

Extra warm. Super chic. Look for a minimal round shape with a flat top that just barely covers your ears and pair it with your dressier looks.

Get the look: H&M ($25); Zara ($40); Unreal Fur ($90)

The Turban

You love a knit beanie but…zzzzz. Try a new approach with a woven V-shape. It's far much more flattering--even if you feel a wee bit like Grey Gardens. (Own it.)

Get the look: Urban Outfitters ($25); Free People ($38); The Third Piece ($115)

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Style Scrapbook

The Pom Beanie

You can also keep the traditional beanie shape, but this time go for one with a giant, festive topper. It’ll liven up your more casual looks. (Exhibit A: the always solid duo of a statement coat and sneakers.)

Get the look: Topshop ($26); Aqua ($88); Inverni ($298)


The Beret

The classic staple has made its way back around. Pull your favorite wool number out of storage (or shop for something new) and go for a monochromatic ensemble down below.

Get the look: Forever 21 ($10); ASOS ($22); Ralph Lauren ($68)

The Leather Baseball Cap

Avoid the tailgate vibes by upgrading from cotton to leather. It’s a surprising addition to a sophisticated look.

Get the look: MM Headwear ($20); Rag & Bone ($150); Kate Spade ($248)


RF1

Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm, including PureWow’s 24 in ’24. She began her career in editorial nine years ago, and has written and edited countless articles on news, trends, fashion, beauty and the royal family. She’s also cohost of the Royally Obsessed podcast, named one of the best royals podcasts by The New York Times and Town & Country. She cowrote the book Royal Trivia: Your Guide to the Modern British Royal Family.