Before he found his way into the gym, Noah Neiman, co-founder of Rumble Boxing, was on a different path entirely: He was studying to be an accountant. “My dad’s a lawyer and my mom’s a real estate agent,” he says. “I’d always been a fan of training and working out, but felt I needed to have a career. I started taking some accounting classes and liked my teacher, so figured I’d give it a go.”
But the experience turned out to be a blessing in disguise for Noah. “Accounting taught me the stresses of a modern-day job where you’re stuck behind a desk and neglecting your body because you don’t have time to work out,” he says. And two years in—despite a natural talent for a job he hated—he quit because life took an unexpected turn. “My mom suffered a heart attack and my dad was diagnosed with stage-three cancer within three months of each other,” he recalls. “I moved home to take care of them during what was the worst year of my life. As they recovered, it felt like a bit of a wakeup call.”
Noah then moved back to New York and scored a gig as a trainer at Barry’s Bootcamp. “My friend brought me to a class there that happened to be taught by the owner and we struck up a conversation,” Noah says. “When he found out that I played football and had trained with some of the most professional, world-class strength coaches, he said, ‘Yo, if you want a job, I’ll give you a job.’" It wasn’t long before Noah was selling out every class he taught.
Five years—and a stint on a Bravo show called Work Out New York—later, his friend Eugene Remm (an early investor in Flywheel) approached him about working together to come up with a new fitness concept. “He said, ‘Listen, I have two partners [Andy Stenzler and Anthony DiMarco] that would be great to round us out, but you’re the missing piece to help us develop the product,’’ Noah remembers. “I loved Barry’s so I did what any good Jewish kid does: I called my mom to help me decide. After I explained that it would be a chance to do something on my own, she immediately said, ‘You gotta do it.’”
It took Noah and the founding team another year to finalize the concept before Rumble Boxing opened the doors to its first studio in January 2017. “In just four months, we’re averaging about 600 people a day and our investors include everyone from Justin Bieber to Sylvester Stallone,” Noah explains. “We’re opening eight locations in the next 20 months, too, so this is really just the beginning.”
On something no one knows about him. “I’m addicted to ice cream, as in I eat it every single night. And not the fake stuff, but the full-fat kind. I love the consistency. And figure I train so hard, I need it. Cookie dough or cookies-and-cream from a brand called Two Brothers [you can get it at Whole Foods] are my favorites.”
On his favorite part of being a puppy parent. “First of all, nobody would follow me on Instagram if it weren’t for my dog. But seriously, Oz has taught me a level of love and unconditional care that I don’t think a human could. It’s easy to get self-absorbed and caught up in your own world, but Oz opened me up and taught me how to take care of something other than myself.”
On his go-to Instagram filter. “I go au naturel in all my posts. What you see is what you get. For example, I just came back from being at home, where my mom force-fed me food for seven days straight, and I was like, ‘Omg, I’m a mess.’ But I still posted pics and videos that were unfiltered with rolls.”
On how to squeeze in a workout on the busiest day ever. “As busy as we are, you can squeeze in a half hour—or ten minutes three times a day—if it’s a priority. Most of the time, people just let their own fatigue get in the way. I have to squeeze in my workouts just like anybody else, which is why I’m a huge fan of strength training and boxing because of how efficient it is. My advice is to keep things short, concise and aggressive. Do 100 squats, 100 push-ups, 100 sit-ups, and that’s a full-body workout, which is better than nothing.”
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