It’s not much of a stretch to say that these days, washing your hands goes way beyond personal hygiene and straight into social responsibility. Because if there’s one thing the global pandemic has proven, it’s that the small habits you employ on a daily basis make a world of difference.
Dial, America’s longtime go-to for hand soaps and body wash, is doubling down on their mission with a social media movement to spread community, strength and hope by asking one simple question: Who do you wash your hands for?
Their #IWashMyHandsFor campaign encourages consumers to share photographs of their hands along with the name of person they wash their hands for. Dial wants this seemingly simple gesture to be recognized for the act of love it really is. And, in some pretty exciting news, they’ve joined forces with Jenna Dewan to help spread the word. Check out Dewan's sweet Instagram post where she explains why she's down for the cause, and that her family is the reason she takes a simple 20 seconds at the sink do her part.
“It is our role at Dial to continue teaching lifelong healthy hygiene habits, and providing the tools to do so,” says Randi Melton, Vice President of Body Care for Henkel (Dial’s parent company). “As a family brand, it’s important to maintain a sense of closeness and connection with others during this time. Through the #IWashMyHandsFor campaign, we’re aiming to encourage more joy and hope, while also promoting proper hand hygiene,” explains Melton.
