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ClassPass Is Introducing Beauty and Wellness Booking

When ClassPass launched five years ago, it turned the city’s once-overwhelming fitness scene into a Cher Horowitz-style mix-and-match wardrobe (but, like, for workouts). And while the membership service may not be for everyone—you might prefer to see a favorite instructor regularly, for example—it’s provided a great platform for trying classes we might never have discovered otherwise.

Now the company’s applying that à la carte approach to another (equally overwhelming) market. This week, it sneakily rolled out a new feature to a randomly selected NYC test group: the ability to book massages and facials alongside yoga and cycling.

How do you know if you’ve been one of the lucky ones selected? When you search for classes on the app, go to your filters and see if “Wellness” is an option when you select “Activities.” After a quick search near the office, we spotted sessions for cryotherapy, infrared saunas, salt rooms, facials and massages. And since ClassPass recently shifted to a credits model—where your membership allots you a given number of credits per month (e.g., 45 credits for $75)—the same credit pool you use toward fitness classes can now be used toward wellness bookings.

The feature is very much still in testing mode, which means the offerings and logistics are likely to change before it’s rolled out to all users—assuming it doesn’t nix the concept entirely. But given the way ClassPass has totally redefined how we schedule our workouts, we have a feeling it will be sticking around. Besides, if it means we can schedule a deep-tissue massage after our boxing class with the tap of a button, who are we to argue?

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