As the founder and Chief of leading digital publication Sporteluxe.com, Bianca Cheah is a successful businesswoman and model, with a career spanning over 10 years, Bianca understands the importance of looking and feeling your best. With an educational background in media and interior design along with being a qualified yoga instructor, Bianca has spent the last decade becoming an authority on health, beauty, and stylish living.
Seeing a gap in the market for a stylish health and fitness site, Bianca launched a blog called Sporteluxe in December 2012. In less than a year, it had developed a cult following and had transformed into one of the Australia’s most innovative and influential digital destinations, leading the way in the luxury wellness space. Bianca is not only the face of Sporteluxe, but also oversees the strategic development and direction of the brand, which is now the go-to site for everything luxe health, luxe fitness, and luxe living. With the addition of some of the world’s leading health experts as contributors and a super talented team, both in Australia and Los Angeles, Sporteluxe.com has become a mini health empire, providing daily inspiration and practical advice to it’s rapidly growing audience around the globe. Bianca’s mission through her brands and all other activities she undertakes, is to give women the information and inspiration they need to feel radiant, nourished, empowered, happy and energized.
