For many of us, when it comes to romance, no one is more alluring than someone we can’t have. See: Hot Priest. See also: “Horn Storm.”
But even under less forbidden fruit-fueled circumstances, those who “play hard to get” seem to hold an irresistible appeal.
What’s this all about? Should we blame it on our first love with the avoidant attachment style? Are we all a bunch of gluttons for punishment? Masochists? Is it the thrill of the chase we’re after? Is there simply nothing sexier than conquering a challenge? Is it hot in here?
Science offers some answers. According to a study done by researchers from the University of Virginia and Harvard and recently mentioned in The Atlantic, “Women were most attracted to men whose level of interest in them was ambiguous.” The study’s title? “‘He Loves Me, He Loves Me Not . . .’: Uncertainty Can Increase Romantic Attraction.” (Hey, Harvard: Tell us something we haven’t known since seventh Grade.)