Every October, The Estée Lauder Companies’ London headquarters paints their door peony pink to inspire all who pass by. In Dubai, they illuminate the iconic Burj Al Arab Jumeirah hotel in a fluorescent ribbon that can be seen all over the city.
These, of course, are grand gestures that aim to bring global awareness to the importance of breast health. But the ones you make everyday can be just as impactful.
Watch the video above from The BCA Campaign to see how people from around the world are making an effort to change their daily attitudes or behaviors in order to support the fight against breast cancer.
To join in, head over to BCAcampaign.com and share what you promise to do via a message, photo or video. All actions submitted between October 1 and December 31, 2015 will be eligible for inclusion in a global project to be unveiled on World Cancer Day, February 4, 2016. Every action counts. What’s yours?