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Breast cancer touches so many people around the world each and every day. February 4 marks World Cancer Day, an annual milestone when people worldwide come together in the fight against cancer. In honor of World Cancer Day, you can join The BCA Campaign in their global movement to support those touched by breast cancer.

Get started by going to to create your own personalized video or image of support. For every video or image created on and shared on Instagram, Facebook or Twitter with #BCAstrength, The Estée Lauder Companies will donate $24 to fund lifesaving breast cancer research through the Breast Cancer Research Foundation® (BCRF), with the goal of funding up to $24,000 in 24 hours in honor of World Cancer Day.

Currently active in more than 70 countries, The BCA Campaign has raised more than $58 million to support global research, education and medical services, with nearly $46 million funding 185 BCRF® research projects worldwide over the past 21 years.

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