Christmas is right around the corner and you’ve got nothing. Nothing. The malls are crazy. Shipping rates are crazy. You’re officially out of creative ideas.
Good news: A new study out of the University of Pennsylvania says that giving experiences is actually way better than giving material goods.
Here’s why: We usually give gifts to bolster our relationships. But when you give a physical gift to your sister (like a sweater), it does little to foster the relationship because she’ll most likely say thanks in the moment and then move on. But when you give an experience (like a gift certificate to a spa), she’s more likely to connect the experience with you down the road (say, when she’s getting that deep-tissue massage), thus fostering a much stronger bond.
So what are you waiting for? Log online, buy a bunch of gift cards and hit print. Your holiday shopping is officially done.