7 Trends That Will Be Huge in March

We could have focused on St. Patrick’s Day, Super Tuesday (March 3) or the official arrival of spring. But our list of hot topics leans more toward Hollywood hamsters, fierce fashion and revolutionary french fries. Here, the conversation starters that will be cropping up like tulips as winter finally melts away.

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Chrissy Teigen’s Hamster

We were first introduced to Peanut Butter, hamster of Luna, daughter of Chrissy Teigen and John Legend, one year ago, when she was adopted by the professionally sexy, social-savvy family—though with some reluctance on Legend’s part. On Twitter, Teigen has documented her transformation into a hamster mommy, from her puzzlement over what to feed Peanut Butter (“not rice”) to the nail biter that was the day she got lost for 12 hours in their house. The supermodel solicited hamster-locating tips from her followers and reported the search results in real time: “We are doing your peanut butter on a plate trick to find peanut butter. I swear to god if other critters come out of the woodwork for it, john will vomit and die.” Then, for those who haven’t been following this saga, just last week, Teigen was forced to defend her hamster parenting skills against commenters, who said such shockingly offensive things as “@chrissyteigen seems like she would be too drunk, high or slothful to clean the hamster cage. I’d bet John cleans it.” Unwilling to tolerate such critter-cism (sorry), Teigen clapped back with this sick burn: “U guys are so annoying and complain about every f--king thing in the world. Can you hear yourselves? Please listen to yourselves. This hamster is rich and thriving and performing opera.” More serious minds may be consumed with politics and pandemics. We’ll be over here, waiting to see what Peanut Butter does next.

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Haute Potato

Not since they were questionably renamed “freedom fries” has this fast-food staple so dominated the headlines. To put it simply, we are entering the golden age of the french fry. Scientists at Minnesota food-tech company Calyxt have developed a soybean-based frying oil called Calyno that reportedly has all the health benefits of olive oil with the neutral taste and heat-friendliness of vegetable oil. Potato slivers fried in Calyno are reportedly just as delicious as the full-fat OG fry. In related news, Burger Kings in New Zealand are now offering the “Chip Butty”—which is simply french fries, mayo and ketchup on a bun, bacon optional. For now a Kiwi exclusive, reports CNN, “it’s unclear if [the all-fry sandwich] will make its way to other markets in the future.” Thankfully, Americans are also busy reinventing this classic. Food blogger Sarah Gim (@thedelicious) debuted a “#friesboard” as an alternative to a cheese board or charcuterie platter. Composed of several varietals of fried potato (waffle, tot) and a rainbow array of dips, the spread swiftly became a social media sensation. In short, when it comes to international fry fandom, we are not talking small potatoes.

Celebrity Scouts

Well, that’s one way to sling Samoas. Celebrity moms like Jennifer Garner and Reese Witherspoon are taking to social media to declare their love for Thin Mints and Tagalongs. Garner even set up a Gmail address ( to fill orders (presumably for free) for people in cookie-deprived areas of the country. Fitness influencer KetoGalSara debuted the delectable “Momoa”—a Girl Scout cookie box featuring Jason Momoa’s ripped torso. And feast your eyes on this list of all the celebs who grew up as Girl Scouts. It includes Dakota Fanning awash in badges. Sweet.

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Diana Nostalgia

We must give credit to Hailey Bieber for kicking off the Princess Diana fashion homage trend in the pages of Vogue Paris. The award for cheeky ingenuity goes to Harry Styles, who reinterpreted Lady Di’s iconic sheep jumper as a daring sweater vest. Now Kate Middleton is sporting more than just her late mother-in-law’s sapphire and diamond engagement ring; she has brought back the pie crust collar with aplomb—somehow making the frilliest and fussiest of shirt silhouettes seem fresh and pretty. As for the next time the Princess of Wales’s style will be revisited, we’ll have to wait for the fourth season of The Crown to debut at the end of 2020. That’s when she’ll be portrayed—pink fascinator and all—by luminous British actress Emma Corrin.

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Musical Memoirs

On the heels of Jessica Simpson’s soul-baring best seller, we have two new page-turners by women musicians to look forward to this month. Alicia Keys, whose hit song “Underdog” has already taken over the airwaves, will release not only a new album on March 20 (Alicia), but also a much-anticipated memoir called More Myself: A Journey on March 31. In it, according to Amazon, Keys will detail, “the challenging and complex relationship with her father, the people-pleasing nature that characterized her early career, the loss of privacy surrounding her romantic relationships, and the oppressive expectations of female perfection.” Carrie Underwood’s life will also be an open book starting March 3, as she releases her health and fitness guide Find Your Path. Though it is an advice book, Underwood doesn’t shy away from discussing “the pressure to look perfect and fit the mold as she launched her career after winning American Idol.” Clear your bedside tables.

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Janina Gavankar

She first caught our attention with a small but dynamic role on The Morning Show. And later made headlines by snapping the Sussexes’s holiday card (oh yeah, she just happens to be one of Meghan Markle’s best friends). But on March 6, the Chicago-trained actress and singer is poised to achieve household-name status as she plays Ben Affleck’s long-suffering ex-wife and the mother of his son in his alcoholism redemption movie The Way Back. One pivotal scene opposite Affleck is getting lots of attention, thanks to its apparent similarities to his real-life divorce. Toward the end of the movie, reports The New York Times, Affleck’s character “has a powerful interaction with his ex-wife [played by Gavankar]. He is in rehab at this point, and, when she comes to see how he is doing, he offers her an unflinching apology. ‘I failed you,’ he says. ‘I failed our marriage.’” Director Gavin O’Connor told the Times that Affleck had a “total breakdown” on set after filming this interaction. Don’t sleep on his leading lady.

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Natural Beauties

Goop hosted a No Makeup dinner party. A single #nomakeupmonday selfie from Demi Lovato just garnered over 3 million likes. Legends like Jane Fonda, debuting enviably low-maintenance hair-color transformations, have declared silver is the new blond. The world has officially fallen in love with gray-hair icon, artist Alexandra Grant (but Keanu Reeves did first). Whether all this is the natural evolution of the “no-makeup makeup” look or a bold next step toward truly clean beauty, “IDGAF” is a style statement we can happily get behind.

20 Celebrities Without Makeup On (Warning They All Look Gorgeous)