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This Is What an Instagram Like Does to Your Brain

We’ve all “done it for the Insta,” but do you ever stop and wonder why seeing those accumulating likes feels so darn satisfying?

Well, there’s a legitimate answer, according to the Journal of Psychological Science

Researchers monitored the brain activity of a group of adolescents ages 13 to 18 as they scrolled through their Instagram feeds. What they found? That receiving likes on social media triggered the same pleasure centers in the brain that are stimulated by rewards like chocolate, money and sex.

In other words, your psychological response to receiving 100-plus likes on Instagram post is a lot like how you’d react to more primal pleasure stimuli--like shirtless Ryan Gosling on horseback handing you a delicious ice cream cone. 

On that note, we’d better get back to filtering our next post.

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