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It seems like the only phone feature that hasn?t improved exponentially over the past decade is sound quality. (Seriously, that iPhone speaker is the worst.) Until now.

Amp, the latest product from SoundFocus, is a smartphone case designed to deliver crystal clear sound.

The device combines the technologies behind hearing aids and professional sound production equipment to detect a user?s hearing pattern and listening preferences. So depending on what?s happening around you, Amp will tailor the audio to give you the best experience possible (i.e. it?ll reduce ambient noise so you don?t miss a word on that conference call, or it?ll pump jams as well as any Bluetooth speaker could).

Available for the iPhone 5, 5S, 6 and 6-Plus, Amp ($99) starts shipping this spring. Pre-order now to get in the queue for the first delivery.

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