Remember 2008? The stock market was in decline. Everybody had just discovered Don Draper. And the way we rented movies was to order them from Netflix, then watch them on a DVD player, then pop them in the mail when we were done.
The Netflix model has obviously evolved, but the idea of a subscription service in which you rent and return items--at your leisure--is still going strong.
The newest player: Endless Eyewear, a company that lets you rent prescription glasses (and designer sunglasses), then swap them out for new ones whenever you'd like
Here’s how it works: Sign up for an account (from $29 a month) and browse Endless’s robust selection of on-trend frames from brands including Ray-Ban, Elizabeth and James, Givenchy and Lanvin. When you find a pair you like, upload your prescription and the company will mail out your specs in just a few days.
Then... when you tire of those hipster tortoiseshell cat-eyes, simply trade them in for a new pair. (Don’t worry, you don’t have to mail the old ones back until the new ones arrive. They do understand you’ve got to, like, see.)
Not sure what type of glasses you should be wearing? Start by taking a short quiz to find out your bespectacled personality profile. (We’re intellectual-rocker-creative, in case you were wondering.)