The Top 6 Color Trends to Mix & Match This Summer

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Here, the top summer color trends to keep an eye on, plus tips on how to wear them no matter your style.

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Bottega Green

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Brown

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Lilac

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Ocean Blue

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Silver

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Kiwi

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for more from

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The Top 6 Color Trends to Mix & Match This Summer

Here, the top summer color trends to keep an eye on, plus tips on how to wear them no matter your style.

Bottega Green

We predicted this specific shade of Kelly green (popularized in 2021 by Bottega Veneta) as the number one color trend in January, and our prediction was right.

STREETSTYLE
SHOOTERS

1

Brown

Each season we tend to see one neutral hue more than any other. And the comforting warmth of deep chocolate or rich caramel feels both approachable & pulled together.

JEREMY
MOELLER

2

Lilac

Veri Peri, a pale purple, was Pantone’s Color of the Year for 2022 & it’s still going strong in 2023. It was also a popular choice for the Spring/Summer ’23 runway shows.

CHRISTIAN
VIERIG

3

Ocean Blue

There’s a range of popular blues currently circulating through our Instagram feeds, from cerulean to teal to cobalt, but they all evoke images of the sea.

CHRISTIAN
VIERIG

4

Silver

Metallic daywear has been having a moment ever since New York Fashion Week, but silver appears to be overtaking gold or copper as the top color choice for summer.

EDWARD
BERTHELOT

5

Kiwi

Some call it lime, some chartreuse but whatever your name for this acidic hue, it’s one you’re about to see a whole lot more of.

EDWARD
BERTHELOT

6

for more from

tiktok

twitter

instagram

purewow.com

The Top 6 Color Trends to Mix & Match This Summer

Here, the top summer color trends to keep an eye on, plus tips on how to wear them no matter your style.

Bottega Green

We predicted this specific shade of Kelly green (popularized in 2021 by Bottega Veneta) as the number one color trend in January, and our prediction was right.

STREETSTYLESHOOTERS

1

Brown

Each season we tend to see one neutral hue more than any other. And the comforting warmth of deep chocolate or rich caramel feels both approachable & pulled together.

JEREMY MOELLER

2

Lilac

Veri Peri, a pale purple, was Pantone’s Color of the Year for 2022 & it’s still going strong in 2023. It was also a popular choice for the Spring/Summer ’23 runway shows.

CHRISTIAN VIERIG

3

Ocean Blue

There’s a range of popular blues currently circulating through our Instagram feeds, from cerulean to teal to cobalt, but they all evoke images of the sea.

CHRISTIAN VIERIG

4

Silver

Metallic daywear has been having a moment ever since New York Fashion Week, but silver appears to be overtaking gold or copper as the top color choice for summer.

EDWARD BERTHELOT

5

Kiwi

Some call it lime, some chartreuse but whatever your name for this acidic hue, it’s one you’re about to see a whole lot more of.

EDWARD BERTHELOT

6

for more from

tiktok

twitter

instagram

purewow.com

STREETSTYLE
SHOOTERS

JEREMY
MOELLER

CHRISTIAN
VIERIG

CHRISTIAN
VIERIG

EDWARD
BERTHELOT

EDWARD
BERTHELOT